As a former national-class endurance athlete, Mike Cosentino has more recently put his persistence to work in the retail industry and as the founder of multiple service-sector businesses. His Big Peach Running Co. and Big Peach Ride + Run concepts are among some of the sporting goods industry's most awarded and most successful privately held retailers. He has consulted with hundreds of other business leaders in various channels and has been a keynote speaker for numerous organizations, including Cox Enterprises, Nike, Inc., Sports Distributors of Canada, Centers for Disease Control and Prevention, and the National Sporting Goods Association. Before his entrepreneurial ventures, he was employed by The Coca-Cola Company and the Atlanta Braves National League Baseball Club. Mike and his wife, Inge, live on a poultry and alpaca rescue farm in Blue Ridge, Georgia. They have two adult children, Campbell and Monica, who remain the inspiration for this book and for much they do.