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- Milli Brown



Is There a Book in Your Future?

Why every entrepreneur should consider writing a book

Writing a book isn't easy. Committing your thoughts to paper requires time, hard work, and creativity. But with the right team behind you, this big project can land a big payoff. Consider what a book can do for your business.

Show what you know. You've probably heard the old adage "Show, don't tell." Let us assure you this rings true in the business world. Don't just tell potential clients why your company is unique. Show them by publishing your story! Writing a book gives you the opportunity to showcase your expertise. When people read your book, they'll hold your knowledge and experience in the palm of their hand. Share your knowledge with thousands of readers--and potential customers.

The first word in authority is author. A book gives you invaluable credibility. Authors are viewed as knowledgeable and trustworthy. If someone has experience with a particular subject, we say he "wrote the book" on it. You're the expert in your field, so use that knowledge to your advantage. When you show readers what you know, you'll gain their trust.

Ace that first impression. Want to make an unforgettable first impression? What if you could hand your contacts a book instead of a business card? When you write a book, you can present your business and your story exactly the way you want the world to see you. Plus, imagine the potential for name recognition. Every time people see your book in stores or online, they'll think of your company immediately.

Take your business to the next level. Writing a book has the potential to grow your business exponentially. Your book gives you an unparalleled platform to share your knowledge and experience. Telling your story can enhance your business relationships. If you're planning to launch a new product or take your business in a new direction, publishing a book is a great way to explain your vision in your own words.

Support a cause that matters to you. In the midst of your busy schedule, you make time to support causes that are important to you. How can you encourage others to do the same? By writing a book about the charity of your choice, you can raise awareness and much-needed funds. Perhaps you have started a charitable organization of your own. Writing about your journey is the perfect way to spread your message and find potential supporters.

Leave a legacy. Yes, publishing a book can have an immediate impact on your business success. But writing a book is more than a smart professional move. It's also an investment in the future. When you put your ideas to paper, you're recording your perspective and your life story for future generations. The rewards can impact your business for years to come.

Are you ready to tell your story?

  by Milli Brown



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Five Ways to Make Your Editor Love You

1: Format your manuscript. The first thing we editors do when we get your manuscript is put it into standard formatting: double-spaced, twelve-point, Times New Roman font. This doesn't take us long to do, admittedly, but think about it like this. What's more preferable to you, having to take a new suit or dress in for tailoring, or finding one that fits perfectly right off the rack?

2: Never use more than one space. Ever. Yes, you may have learned to hit the space key twice before beginning a new sentence, but we're sorry to tell you that rule left the building long ago. So, as a nice, general guideline, don't ever use more than one space—not between sentences, not after a colon, not between words.

3: Spell out all numbers less than 101. You see what we did there? We didn't spell out 101, because it's, well, not less than 101. Though the Chicago Manual of Style (CMS) of course makes it more complicated than this, implementing this as a blanket rule will make it much easier for the editor to determine what needs to be numerical and what needs to be spelled out according to CMS guidelines. Number rules are complicated, but it's better for your manuscript to begin with a certain level of consistency so that the editor can best help to boost your manuscript to a publishable standard.

4: Use serial commas. This particular rule is being debated right now, in case you're not up to date on your grammar news: in a chain of terms, should there be serial commas (this, that, and the other) or not (this, that and the other)? But for us here at Brown, the answer is still clear: yes, there should be. Brown, in accordance with professional industry standards, goes by the CMS for editing and design guidelines, and one thing CMS still strongly recommends is the use of serial commas.

5: NEVER use all capital letters for emphasis. (See, it just looks like you're yelling.) If you wish to add emphasis, put your word or phrase in italics. It carries the same effect, but keeps the prose at the formal level required for mainstream print success. Obviously, certain things like acronyms should still be in all caps, but if you're trying to indicate that something is VERY IMPORTANT, you may as well put it into italics, because we'll change it anyway when we get it.

None of these are things that we can't do. None of these are things that we won't still look for, because you would be surprised how many little things can be missed. This is our job, and we'll give your manuscript the same careful, personal attention to detail that we give all of our manuscripts.

However, when the author takes the time to give their manuscript some preliminary editorial lovin', that allows us to get that much more deeply entrenched in your text. If we aren't constantly having to delete all caps, we can remain deeply and personally involved in the message of your book and ensuring that it is conveyed to its fullest potential.

What questions would you love to have answered by our editorial department?


  by Auburn Layman




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Your Business Reasons for Publishing

Edgar Allen Poe made fifteen dollars—total—for "The Raven." And he never made more than one hundred dollars on anything else he wrote. He had virtually no understanding of copyright laws.

"The tool, the instrument that is most vital to [a musician's] success is an email service provider . . .[it] is much more cost effective than a guitar." ( Greg Rollett from Gen-Y Rock Stars via The Musician's Guide to World Domination)

What do these two little anecdotes have in common? Both are reminders that successfulrtistry of any kind requires some business acumen. Publishing (as opposed to writing) is a business matter. It's hard to fully appreciate this fact. Internet searches on "business plans for musicians," "business plans for artists," or "business plans for songwriters" magically produce dozens of pages of useful articles. But type in "business plans for authors" and the number of quality articles greatly diminishes. Those that do appear, sadly, devolve into the "how to get noticed by a publisher/write an attention-grabbing proposal" variety. Deborah Riley-Magnus does the best job of anyone I've found so far in lucidly outlining what the author's career path should look like. Still, nearly nothing I read gets to the heart of business reasons for why you want to publish. A business reason does not necessarily mean that what you publish must make a profit; it means you must understand and embrace the business consequences of what you publish. You may deliberately make a bad business decision if you desire—just so long as you know you're doing it. Of course, it's better if your long game is indeed profitable. A business reason is not, "I want to impact the world," or, "It's been a lifelong dream to be published." Here are some legitimate business reasons for publishing what you've written.

  • "I want to legitimize my authority as expert in my field." (By the way, nothing accomplishes this phenomenon quite like authoring a book.)
  • "I need to expand the reach of my brand/ministry/company by educating my customers and prospective customers."
  • "I want to provide a value-add to my clients."
  • "I need a unique vehicle for housing the DVD I'm selling."
  • "I want to launch a writing career."
  • "My time is being consumed with advising people. If I could get my advice into the hands of my customers, I could save time for other more profitable or important endeavors."
  • "I want to hone my craft and get feedback as I develop."
  • "I want to increase the number of my speaking engagements and what I can charge for them."
  • "This book will make me money."
  • "I want to defer the lion's share of the business decisions and economic realities of publishing to someone else—a publisher/investor."

Start here. Become brutally, even egotistically, honest about what you want in publishing. Why? Because publishing your book is first and foremost your business. If you can grasp this idea, you increase your chances of using the publishing process and its ambassadors for your purposes rather than the other way around. What other business reasons for publishing can you think of?

David P. Leach is the director of publishing for Brown Books, blogs at WordsThatFit.net, and thinks the book business's biggest challenge/opportunity is and should be literacy.



  by David Leach




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Working With Producers

I work with producers every day and I was inspired by Mike Hyatt's recent blog on getting ready for a media interview. Just as he has seen his share of book failures and successes, I, too, as the public relations director for Brown Books Publishing Group, am an astute observer of all things book. His recent posting "What Every Author Should Know about Radio and Television Interviews" captures what I refer to as standard operating procedure (SOP).

The most important message producers consistently convey is steering clear of turning an on-air segment into an advertisement. Even though in essence, an on-air appearance is just that, the key to a good interview is the ability to discuss the message of your book without sounding like you are selling something. In addition, visuals play a significant role in avoiding sounding like another talking head. They help enhance the segment and the topic being discussed.

Responding to interview questions with sound bites is equally essential to a successful interview. I always create a list of ten practice questions for the author to answer as a component of our press kit, and this helps the author prepare for a real interview. In most cases, the host will refer to these questions, and this preemptive preparation will make answering them less stressful. I always remind the author that they know their material better than anyone else and to remain confident. The key to a successful interview is getting your message out as briefly and as quickly as possible.

To ensure a successful interview, the author must be prepared, be dressed well and camera-ready, confident, remember to remain calm, speak slowly, and keep in mind that nobody knows their book better than they do.

The interviewer will mention the author's website at the end of the segment and let viewers know where books are available. In addition, this information is usually posted on the network or station website immediately following the show.

Are you ready for your interview?

  by Cindy Birne Public Relations Director



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Top 10 Reasons Why Books Are Here to Stay Digital and Print. . .Side by Side

In the midst of all of the gloom and doom news about the future of the book industry gracing my computer on a daily basis, I can honestly say that the excitement for what lies ahead far outweighs the immediate uncertainties. The heightened sense of urgency to make the most of this evolutionary time is causing us all to be more creative, and that's a very good thing. While conversations about all things e-book certainly top the list, what we can't ignore is that the reading public has a voracious appetite for new content. As publishers, it is our responsibility to search out exciting, new content and to present it to readers in a way that draws them in and holds their attention. The packaging is all that's changing here. We've added e-books, enhanced e-books and apps to our repertoire giving readers more choice. . .more ways for us to connect with them - and, again that's a very good thing.

So, in no particular order, here are my personal reasons why I think books, regardless of format, are here to stay. No statistics used - just an insider's perspective from working with authors, industry vendors and the reading public (in addition to keeping a nightstand full of books in regular rotation):

  • Books make us smart
  • Books make us feel smart
  • Good authors deserve to be heard
  • A book can propel an author from obscurity to celebrity
  • We all need escapism on a regular basis
  • There's nothing like a good book to keep you company late night or at the beach
  • Parents need books to teach and connect with their children
  • Without books, students will never have a chance to learn the art of annotating
  • Books inspire, educate, challenge and make us think. . .for better or worse
  • What purpose would book club members have to get together without a book to discuss - surely it's not just the wine and cheese?

  • And now it's your turn. Give us a reason why you think books are here to stay, and let's get excited about books all over again!

      by Milli Brown



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